Philip Kingsley’s Elasticizer Pre-shampoo conditioning treatment. Healthy hair stretches when wet before returning to its original length when dry. However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results. To use: For best results use regularly. Before shampooing with Philip Kingsley’s Elasticizer, wet hair and apply in sections. Work into hair with finger tips. Cover with a plastic cap and leave for 10-20 minutes before washing. Rinse well. Finer hair textures apply sparingly through mid lengths and ends. Hair fact: Hair can burn, like skin, you just can’t feel it. Hair needs the same level of UV protection as skin.